VIOLA MAI 

PHOTOGRAPHER
CREATIVE PRODUCER

   About Me    
LARTEDELSENTIRELuxury Perfume HouseArt Director

A1


LARTEDELSENTIRE is a multisensory house that begins with fragrance and doesn't stop there, scent is the first door, and the work opens outward into sound, image, touch, and movement.

My direction started from that idea: if a perfume is an encounter rather than a product, the imagery shouldn't sell a bottle, it should give the encounter a form. I built two registers that answer each other. The body, dancers shot in near-darkness, skin and gesture dissolving into motion, held with short lines of text so the campaign reads as an invitation. And the material, the notes themselves, photographed like specimens, gold and bone against soft ground, so each one keeps its strangeness instead of being prettified.

  1. Sense Solos — opening campaign, body in motion
  2. Ylang Ylang — the flower, gilded and splayed
  3. Moss — a pressed panel, close to the ground
  4. Ginseng — root as figure, root as gesture
  5. Lemon — cut, dried, turned toward shadow
  6. The Cabinet — bottle, tools, and process left visible 
COME AS YOU ARE Bumble For Friends  Director, Producer


B1


A spec spot about finding your person, just not the one you'd expect. I shot it in the ordinary places where strangers actually end up side by side: an elevator, a sidewalk at night, a couch with the game on. Warm light, neon, faces held a beat too long, and a security camera watching from above.  

Pages below the poster are from the treatment that got us there.
    STOP CLENCHING YOUR JAWSOn-Going Photo SeriesPhotographer


    C1


    We say it too late, always.
    Unclench. Let the face down.

    IDEAS AND IDEALSPhoto Series Inspired by 70s IconsPhotographer


    D1


    LIGEIAHorror Comedy Short
    Director, Producer


    E1


    In Poe's story, Ligeia never gets to speak, she's a memory a man builds and rebuilds until she comes back wearing someone else's body. I wanted to tell it from her side. What does it feel like to be loved that hard and remembered that wrong, to be pulled back into a room by someone else's wanting?  
    REELSHORTVertical Drama SeriesCo-Producer


    F1


    Co-producer on ReelShort's vertical drama slate, working across the full pipeline: story research and treatments, creative direction on set, and post through picture, color, and sound. These three titles have pulled over 150 million combined views. Fast, format-native storytelling built for a phone screen, where every second has to count.

    1. Scandalous
    2. Double Life of a Cell Block King
    3. How To Wreck My Bully's Heart